Especially for You

Welcome campaigns are a nice way of saying Hello to new subscribers, but they can be overly generic at times. The most enticing welcome campaigns are tailored specifically to a certain segment of your audience. They say, “I wrote this message especially for...

A Case Study on A&W Restaurants

We’ve been working hard to help our clients at A&W Restaurants, Inc. as they move forward with a complete rebranding and re-engagement with their customers. We want to share this experience and the insight we’ve gained through the process. Background...

Everything old is new again

If it was 2009, this might be a blog post about how your business needs to have a social media presence. But we’re way past that, right? Most businesses now have a Facebook page, and many are using Twitter and even Instagram, Pinterest and (gasp!) Tumblr to reach and...

Final Results of the PCAK Campaign

The results are in and the Prevent Child Abuse Kentucky Re-engagement campaign was a huge success! Last summer, we worked with PCAK to clean up their existing mailing list and supply targeted information to their audience, with a goal of increasing the open rates and...

Sorting Through Social Media Channels

Which Social Media Channels Are You On? By now, most companies are on Facebook and probably Twitter. But what about those other social media channels? Should you be filtering photos on Instagram? Pinning to boards on Pinterest? Tumbling on Tumblr? Here we’ll provide a...