Holiday Hours

Thinking of you with warm appreciation and wishing you an abundance of health, happiness and prosperity this Thanksgiving!. We hope that you’re planning on relaxing over the upcoming Thanksgiving Holiday. Here at RootedELM we’ll be spending some time with...

Creating content customers will read

When it comes to content, do you know what your audience wants? The number one question to ask yourself is:  What will add value to the customers’ experience? What are they seeking? Next, ask yourself where your audience typically goes to find content. Content needs...

A Study in Email Engagement: Part 2

You may remember a few weeks ago when we introduced you to The College Program, and talked about the comprehensive email campaign we’ve created to gain new subscribers as well as nurture existing clients. Want a quick refresher? Check out the post here. In order...

A Study in Email Engagement

We’re all big soccer fans at RootedELM, so we are more than excited to work with former professional soccer player and coach Tim Twellman on his endeavor to help families of high school students make the ever-important college decision. Together, we’re...