Rooted in creating outstanding email marketing programs.
RootedElm helps marketers shine at building and sustaining high-quality email marketing programs.
Get the metrics and insight to make smarter decisions. Your subscribers will be happier and more engaged — making your management team ecstatic!
- Your team will unlock valuable time and increase productivity
- Your email campaigns will be on-brand, look astonishing and render correctly
- Your program will be created and developed with the utmost integrity
Email Marketing Strategy & Execution
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The freshest information about email marketing,
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5 Incremental Wins With Email Marketing
Being methodical with your email marketing program leads to confidence and an improvement in subscriber engagement, conversion, and overall satisfaction. Break down your email program into small incremental tasks that you can perfect one at a time. One win...
Inquiring Minds — 3 Examples of an Engaging Email Experience
POP QUIZ: ONE QUESTION What's the best way to engage your audience and gather information to help define personas so you can personalize future content? The answer is less tricky than you might think. Recently, we've noticed several companies using surveys in the form...
Improve Your Email Marketing Program with a Checklist
In his thought-provoking book,"The Checklist Manifesto," Atul Gawande walks through vivid examples of how both the airline industry and the medical field radically reduced errors and improved safety issues by using a simple checklist. Since reading his book, every...
Take the Hectic Out of Holiday Sends
I have a confession: pretty much as soon as the last trick-or-treater has left my front porch, I'm ready to turn on the Christmas music. I know, I know...but there's something about the end of Halloween that signals the kick-off of the holiday season. And it's not...
Ghoulishly Delightful Seasonal Email
Halloween is the start of the something great — a time to be someone else, the guilt-free indulgence of extra-yummy treats and fun, colorful decor. To honor this devilish day, I've updated this post by pulling together some old and a few new seasonal email campaigns...
The How and Why to Segment Unengaged Subscribers in Campaign Monitor
Proactive list management is essential to keep your subscriber interest high and your email campaigns out of the junk box. Campaign Monitor has made it easy to segment your audience based on your business rules and stored data. In this seven-minute video, we walk...