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RootedElm helps marketers shine at building and sustaining high-quality email marketing programs.
Get the metrics and insight to make smarter decisions. Your subscribers will be happier and more engaged — making your management team ecstatic!
- Your team will unlock valuable time and increase productivity
- Your email campaigns will be on-brand, look astonishing and render correctly
- Your program will be created and developed with the utmost integrity
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The freshest information about email marketing,
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Social Savy: Using Videos to Get Attention
Too gross? Or just the thing for grabbing attention? These are the questions the team at Lexington Podiatry asked themselves when they recently started posting videos of medical procedures on their social media. Elise Menold Hinchman, Marketing Director at Lexington...
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Subject Lines That Get Opened
Your subject line and preheader text are the first thing your audience sees and the deciding factor on whether your email is opened or deleted. So, how do you write subject lines and preheader text that make your subscriber want to open? The Subject Line Your subject...
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Building Email Strategies That Last
Recently I joined a group of women from around the country to attend a Women of Email (WoE) meet-up here in St. Louis. I’ve always struggled to precisely explain what an email marketer does or how I became one. It was a relief to know I’m not the only one! One of the...
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Why You Need a Content Writer
As a marketer, you know that you can't just throw up some amazing graphics and expect people to understand your message. You need words. But which words? How many words? In what order? The answer can be found by asking a professional content writer. I’m a content...
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5 Improvements For Your Email Marketing Program
2017 was a banner year for email. Email client creators started acknowledging the need for more standardized support of CSS. Additional industries doubled down on their email marketing as Facebook and others continue to make it increasingly difficult—without ad...
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Want to ensure your content is engaging and relevant this year? Here are 5 quick tips to help make your email content easy to write and stand out in the inbox: Draft a Keyword Bank The first step is to do your research to identify your main message. What content...
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