Rooted in creating outstanding email marketing programs.
RootedElm helps marketers shine at building and sustaining high-quality email marketing programs.
Get the metrics and insight to make smarter decisions. Your subscribers will be happier and more engaged — making your management team ecstatic!
- Your team will unlock valuable time and increase productivity
- Your email campaigns will be on-brand, look astonishing and render correctly
- Your program will be created and developed with the utmost integrity
The freshest information about email marketing,
content marketing and anything else relevant.
2017 was a banner year for email. Email client creators started acknowledging the need for more standardized support of CSS. Additional industries doubled down on their email marketing as Facebook and others continue to make it increasingly difficult—without ad...read more
Want to ensure your content is engaging and relevant this year? Here are 5 quick tips to help make your email content easy to write and stand out in the inbox: Draft a Keyword Bank The first step is to do your research to identify your main message. What content...read more
Being methodical with your email marketing program leads to confidence and an improvement in subscriber engagement, conversion, and overall satisfaction. Break down your email program into small incremental tasks that you can perfect one at a time. One win...read more
POP QUIZ: ONE QUESTION What's the best way to engage your audience and gather information to help define personas so you can personalize future content? The answer is less tricky than you might think. Recently, we've noticed several companies using surveys in the form...read more
In his thought-provoking book,"The Checklist Manifesto," Atul Gawande walks through vivid examples of how both the airline industry and the medical field radically reduced errors and improved safety issues by using a simple checklist. Since reading his book, every...read more
I have a confession: pretty much as soon as the last trick-or-treater has left my front porch, I'm ready to turn on the Christmas music. I know, I know...but there's something about the end of Halloween that signals the kick-off of the holiday season. And it's not...read more