by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
In his thought-provoking book,”The Checklist Manifesto,” Atul Gawande walks through vivid examples of how both the airline industry and the medical field radically reduced errors and improved safety issues by using a simple checklist. Since reading his...
by Lisa Wester | Emails We Love
With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks–we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our insight here, direct...
by Christina Noll | Emails We Love
With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we are email geeks–we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our insight here, direct...
by Lisa Wester | Branding, Content Marketing, Email Marketing
A&W Restaurants ® has been an American icon since 1919 serving up frosty Root Beer Floats, infamous Coney Dogs and more. This original post from just over a year ago examines their subscriber engagement metrics for their email marketing program over time....
