Public Relations Basics

by | Content Marketing, Email Marketing

If done right, public relations allows you to reach a large part of your audience without the expense of traditional advertising. Marketers today have the advantage of using social media for immediate access to potential customers. But public relations also includes...

Return from Connections

by | Email Marketing

Another exceptional conference put on by ExactTarget came to a close last week.  As always, the keynote speakers and entertainment were excellent – leaving us with insight and inspiration, motivating us to think differently, act differently and apply what...