by Christina Noll | Branding, Content Marketing, Email Marketing
It’s February, and outside the frozen ground is hardly conducive to new growth. But here at RootedELM, we’ve been cultivating anyway. You know the old saying, the shoemaker’s children are always the last to have new shoes? Well, we’ve been like the shoemaker for quite...
by Lisa Wester | Branding, Content Marketing, Email Marketing
A&W Restaurants ® has been an American icon since 1919 serving up frosty Root Beer Floats, infamous Coney Dogs and more. This original post from just over a year ago examines their subscriber engagement metrics for their email marketing program over time....
by Christina Noll | Email Marketing
Hyde Park Jewelry can add sparkle to just about any special occasion but Valentine’s Day may be one of our favorites. We’re in love with how their Valentine’s Day series turned out. We talked to our client Molly Wojcik, Interactive Marketing Director,...
by Christina Noll | Email Marketing
What’s the first thing you do each morning? I’ll be honest, before I can even think about starting to work I have to check my social media. It’s part of my routine: Get a cup of tea, settle down in my office, fire up the laptop and see what the world’s been up to...
by Christina Noll | Email Marketing
It’s almost time to start making New Year’s resolutions! Personal resolutions are pretty standard: lose weight, save money, read more books…you know the routine. But what about business resolutions? If you don’t already have a Public Relations Plan, we suggest...