by Lisa Wester | Content Marketing, Email Marketing, Emails We Love
Halloween is the start of the something great — a time to be someone else, the guilt-free indulgence of extra-yummy treats and fun, colorful decor. To honor this devilish day, I’ve updated this post by pulling together some old and a few new seasonal email...
by Jason Meeker | Email Marketing, Emails We Love
Issue 9 July 20, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share...
by Lisa Wester | Content Marketing, Email Marketing
Last week when I opened my email, the first words out of my mouth were “Holy Emoji!” Using emoji’s in subject lines is a trend that can increase open rates when used correctly. In fact, when relevant, we’ve used them from time-to-time with some...
by Lisa Wester | Content Marketing, Email Marketing
In our quest as B2B marketers to provide the most thorough and relevant content, it can be tempting to include everything but the kitchen sink in an email. But is that really effective? More often than not, your audience will delete or mark an overwhelming email as...
by Christina Noll | Email Marketing
Have you ever received an email, say from your favorite retailer, that included a coupon code you couldn’t wait to use? Most of us don’t write down the code; we simply click to the website to make our purchase. When it’s time to purchase, ideally we...
