Emails We Love

Issue 9 July 20, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share...

Holy Moly Emoji!

Last week when I opened my email, the first words out of my mouth were “Holy Emoji!” Using emoji’s in subject lines is a trend that can increase open rates when used correctly. In fact, when relevant, we’ve used them from time-to-time with some...

Email Design Tip: Real Text versus Text as Images

Have you ever received an email, say from your favorite retailer, that included a coupon code you couldn’t wait to use? Most of us don’t write down the code; we simply click to the website to make our purchase. When it’s time to purchase, ideally we...