by Jason Meeker | Email Marketing
2017 was a banner year for email. Email client creators started acknowledging the need for more standardized support of CSS. Additional industries doubled down on their email marketing as Facebook and others continue to make it increasingly difficult—without ad...
by Christina Noll | Email Marketing
I have a confession: pretty much as soon as the last trick-or-treater has left my front porch, I’m ready to turn on the Christmas music. I know, I know…but there’s something about the end of Halloween that signals the kick-off of the holiday season....
by Lisa Wester | Content Marketing, Email Marketing, Emails We Love
Halloween is the start of the something great — a time to be someone else, the guilt-free indulgence of extra-yummy treats and fun, colorful decor. To honor this devilish day, I’ve updated this post by pulling together some old and a few new seasonal email...
by Jason Meeker | Email Marketing, Emails We Love
Issue 9 July 20, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share...
by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
So you’re ready to expand your email marketing program, but not sure how to create all the content? Below, we offer four steps and five sources to get you thinking. STEP 1 Segment your subscribers into your audience and your customers to draft at least...
