How social media is changing PR

What’s the first thing you do each morning? I’ll be honest, before I can even think about starting to work I have to check my social media. It’s part of my routine: Get a cup of tea, settle down in my office, fire up the laptop and see what the world’s been up to...

Campaign to Community

Here at RootedELM we’ve been talking a lot lately about the difference between a campaign and a community. Campaigns are great for disseminating information to potential and current customers. Say, for example, you’re having a sale, or you have exciting...

A Spark of Social Media Genius

Unless you are a huge fan of The Hunger Games franchise, you probably weren’t waiting on the edge of your chair for the release of the first official photos from the filming of the second movie in the series: Catching Fire. I’ll admit it–I was. At...

Warm wishes headed your way

We can’t wait to celebrate this joyous season! From Friday, December 23rd through Friday December 30th, RootedELM will be off cultivating holiday memories. We wish you and yours the very best holiday and we look forward to growing together even more in the...

New Year: New PR Plan

It’s almost time to start making New Year’s resolutions! Personal resolutions are pretty standard: lose weight, save money, read more books…you know the routine. But what about business resolutions? If you don’t already have a Public Relations Plan, we suggest...

Public Relations Basics

If done right, public relations allows you to reach a large part of your audience without the expense of traditional advertising. Marketers today have the advantage of using social media for immediate access to potential customers. But public relations also includes...