by Christina Noll | Content Marketing, Email Marketing
Sometimes, I snap a pic of my cat doing something really adorable and I make a spur of the moment decision to post it on Facebook. And sometimes, I run across a really great quote and I decide to share it on my personal blog, and Twitter, right in that moment. You...
by Christina Noll | Content Marketing, Email Marketing
As a content person, my goal is to write messages that reach out and grab the audience. But because I write them all day long, I am somewhat immune to the charms of my own inbox. That’s why when a subject line and email content make me smile automatically, I...
by Christina Noll | Content Marketing, Email Marketing
When it’s time to choose a service provider, how do you decide who to trust? A word-of-mouth, personal recommendation is preferred, but not always available. The next best thing is to read the customer reviews. Elise Hinchman, Marketing Director at Lexington Podiatry,...
by Christina Noll | Branding, Content Marketing, Email Marketing
It’s February, and outside the frozen ground is hardly conducive to new growth. But here at RootedELM, we’ve been cultivating anyway. You know the old saying, the shoemaker’s children are always the last to have new shoes? Well, we’ve been like the shoemaker for quite...
by Christina Noll | Content Marketing
Sometimes you just aren’t sure which subject line will perform best. And sometimes you’re just sure that a subject line will reel in your audience. Using an A/B split test on two subject lines is one way to confirm your choice using hard data. Lexington...
