It Will Be There Tomorrow

Sometimes all it takes is a reminder that we don’t have to push the panic button. It can be hard to switch off. There is so much stress—in the news, in our work sometimes, and despite the joy they bring, even in the preparation for the holidays. It’s okay to step...

To Send or Not to Send?

You have the perfect design, but if you don’t have the right words or your timing is off, your message is lost. In Marketing — whether email or blog or social media — compelling content is key. How do you know if your content is compelling? Follow these simple...

Careful About Content

We know that email marketing can have a high return on investment if done properly; One investment you shouldn’t be making is purchasing a list of email addresses. This was a main topic at the Litmus conference last month, a concern in our industry now, and one...

Your Link to CNX14

Connections 2014 has brought so many amazing things to the conference this year. We want to share with you some of the insights and experiences we gathered. See even more on Twitter @RootedELM or the hashtag #CNX14. Here’s some of the highlights “Mindshare...