by Christina Noll | Email Marketing
Sometimes all it takes is a reminder that we don’t have to push the panic button. It can be hard to switch off. There is so much stress—in the news, in our work sometimes, and despite the joy they bring, even in the preparation for the holidays. It’s okay to step...
by Christina Noll | Content Marketing
You have the perfect design, but if you don’t have the right words or your timing is off, your message is lost. In Marketing — whether email or blog or social media — compelling content is key. How do you know if your content is compelling? Follow these simple...
by Christina Noll | Content Marketing
We know that email marketing can have a high return on investment if done properly; One investment you shouldn’t be making is purchasing a list of email addresses. This was a main topic at the Litmus conference last month, a concern in our industry now, and one...
by Christina Noll | Email Marketing
Have you ever received an email, say from your favorite retailer, that included a coupon code you couldn’t wait to use? Most of us don’t write down the code; we simply click to the website to make our purchase. When it’s time to purchase, ideally we...
by Christina Noll | Email Marketing
Connections 2014 has brought so many amazing things to the conference this year. We want to share with you some of the insights and experiences we gathered. See even more on Twitter @RootedELM or the hashtag #CNX14. Here’s some of the highlights “Mindshare...