by Christina Noll | Content Marketing, Email Marketing, Questions From the Field
Want to ensure your content is engaging and relevant this year? Here are 5 quick tips to help make your email content easy to write and stand out in the inbox: Draft a Keyword Bank The first step is to do your research to identify your main message. What content will...
by Christina Noll | Content Marketing, Email Marketing
POP QUIZ: ONE QUESTION What’s the best way to engage your audience and gather information to help define personas so you can personalize future content? The answer is less tricky than you might think. Recently, we’ve noticed several companies using surveys...
by Christina Noll | Email Marketing
I have a confession: pretty much as soon as the last trick-or-treater has left my front porch, I’m ready to turn on the Christmas music. I know, I know…but there’s something about the end of Halloween that signals the kick-off of the holiday season....
by Christina Noll | Content Marketing, Email Marketing
You’ll want to enjoy a cup of coffee with this post. The weather may not have turned crisp and cool yet, but it’s officially the first day of Fall so we can’t resist breaking out the pumpkin recipes. There’s always time to bake pumpkin bread,...
by Christina Noll | Content Marketing
We talk a lot about content development as a component of email marketing—subject lines, previews, headlines and calls to action all require creativity and strong writing skills. But what about when you need to provide a longer form of content? Whether you’re...
