Rooted in creating outstanding email marketing programs.
RootedELM helps marketers shine at building and sustaining high-quality email marketing programs.
Get the metrics and insight to make smarter decisions. Your subscribers will be happier and more engaged — making your management team ecstatic!
- Unlock 33% of your time to be more productive
- Your email campaigns will be on-brand, look astonishing and render correctly
- Your program will be created and developed with the utmost integrity
I value RootedELM for creative services and strategy. Their expertise and the resources provided through the blog, online tips and newsletters are valuable in helping me achieve our company’s goals.Elise Hinchman
Lisa and Jason’s excitement for email marketing is contagious. RootedELM provides insight and background information that helps us get up to speed quickly and make the most of the Salesforce Marketing Cloud.Peter Cook
The freshest information about email marketing,
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Being methodical with your email marketing program leads to confidence and an improvement in subscriber engagement, conversion, and overall satisfaction. Break down your email program into small incremental tasks that you can perfect one at a time. One win...read more
POP QUIZ: ONE QUESTION What’s the best way to engage your audience and gather information to help define personas so you can personalize future content? The answer is less tricky than you might think. Recently, we’ve noticed several companies using surveys...read more
In his thought-provoking book,“The Checklist Manifesto,” Atul Gawande walks through vivid examples of how both the airline industry and the medical field radically reduced errors and improved safety issues by using a simple checklist. Since reading his...read more
I have a confession: pretty much as soon as the last trick-or-treater has left my front porch, I’m ready to turn on the Christmas music. I know, I know…but there’s something about the end of Halloween that signals the kick-off of the holiday season....read more
Halloween is the start of the something great — a time to be someone else, the guilt-free indulgence of extra-yummy treats and fun, colorful decor. To honor this devilish day, I’ve updated this post by pulling together some old and a few new seasonal email...read more
Proactive list management is essential to keep your subscriber interest high and your email campaigns out of the junk box. Campaign Monitor has made it easy to segment your audience based on your business rules and stored data. In this seven-minute video, we walk...read more