Rooted in Email, Loyalty, and Marketing
Flourish with permission-based email marketing.
You can make a difference by listening to your audience and responding with relevant content. A targeted combination of data analysis, decisive planning, and creative ideas will produce measurable results.
With over 20+ years experience in marketing and ten years dedicated to email alone, we partner with companies of all sizes in all types of industries, across the nation. As an extension of your internal marketing department, we achieve measurable results through a targeted combination of listening, data collection, analysis, content marketing, email planning and creative ideas.
The freshest information about email marketing,
content marketing and anything else relevant.
You’ll want to enjoy a cup of coffee with this post. The weather may not have turned crisp and cool yet, but it’s officially the first day of Fall so we can’t resist breaking out the pumpkin recipes. There’s always time to bake pumpkin bread,...read more
Content Marketing World is an educational event attended by the leading content marketers in the world. The keynote speakers are the best of the best and have the resumes to show for it, too. This year, I was most looking forward to hearing three speakers in...read more
A 3-minute read: This week is Content Marketing World, and I am ecstatic! Why? It started about 24 months ago. Dealing with changes to our relationship with Salesforce Marketing Cloud and client needs, I was frustrated. In talking with our audience, reading industry...read more
We talk a lot about content development as a component of email marketing—subject lines, previews, headlines and calls to action all require creativity and strong writing skills. But what about when you need to provide a longer form of content? Whether you’re...read more
Are you looking for a way to be more relatable? Use email to give your audience a “peek behind the curtain” and a more personal view of your company. That was Lexington Podiatry’s goal with their recent delivery of an email campaign titled, “Footnote...read more
Issue 9 July 20, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share...read more