Flourish with permission-based email marketing.
At RootedELM we’re committed to working with clients that want to make a difference by listening to their audience and responding with relevant content. We do this through a targeted combination of data analysis, decisive planning and creative ideas. Enthusiasts for knowledge and advocates for industry best practices, we’re here to help you branch-out.
To cultivate the seeds that produce measurable results — put down roots with us.
Customer Engagement Officer
Where we pick the freshest information about email marketing,
social media and anything else that looks delicious.
It’s February, and outside the frozen ground is hardly conducive to new growth. But here at RootedELM, we’ve been cultivating anyway. You know the old saying, the shoemaker’s children are always the last to have new shoes? Well, we’ve been like the shoemaker for quite...read more
I have a confession: pretty much as soon as the last trick-or-treater has left my front porch, I’m ready to turn on the Christmas music. I know, I know…but there’s something about the end of Halloween that signals the kick-off of the holiday season....read more
Halloween is the start of the something great – a time to be someone else, guilt-free indulgence of extra-yummy treats and fun, colorful decor. To honor this devilish day, I’ve pulled together a few campaigns that evoked emotion – enticing me to...read more
Friction. noun. fric·tion (ˈfrik-shən) 1. the act of rubbing one thing against another 2. disagreement or tension As marketers, I think we can all agree that friction is not on our list of things to create — Especially when it comes to engaging with our customers....read more
We know that email marketing can have a high return on investment if done properly; One investment you shouldn’t be making is purchasing a list of email addresses. This was a main topic at the Litmus conference last month, a concern in our industry now, and one...read more
Have you ever received an email, say from your favorite retailer, that included a coupon code you couldn’t wait to use? Most of us don’t write down the code; we simply click to the website to make our purchase. When it’s time to purchase, ideally we...read more
On my graduation day from Olivet College, May 1993, Mother’s Day to be exact, I remember wearing a red dress, cream pumps, rimmed eye glasses and I had a sassy, but professional, short haircut. I was styling! My family attended the ceremony and joined the rest...read more
To steal some words from the Boss, the great Bruce Springsteen, “Is there anybody alive out there?” Do you ever send an email campaign and then wonder the exact same thing? The thing is, you can send the most beautiful, well written email in the world–but if you...read more
Most companies today reach out to their customers beyond the traditional website. You probably have several social media accounts, and even a blog. But do you know what to do with your blog? Are you using it to the best of your abilities? Think of your blog as the Hub...read more
As marketers, sales professionals and even buyers, we consume and try to make use of data – lots and lots of data. From customer behavioral data, interests, profiles, product data and oh so much more, we surround ourselves with industry insight, experience and...read more
When it comes to content, do you know what your audience wants? The number one question to ask yourself is: What will add value to the customers’ experience? What are they seeking? Next, ask yourself where your audience typically goes to find content. Content needs...read more
We’re all big soccer fans at RootedELM, so we are more than excited to work with former professional soccer player and coach Tim Twellman on his endeavor to help families of high school students make the ever-important college decision. Together, we’re...read more
One huge takeaway from Content Marketing World 2016 was the concept of slowing down. I especially enjoyed the slide Ann Handley, Chief Content Officer of MarketingProfs and author of Everybody Writes, put up of a tortoise–and not just because of my own little...read more
“You have to be uncomfortable in order for change to happen” — when I heard my yoga instructor say this last week I was immediately struck by its truth. I am uncomfortable right now. RootedELM, as a whole, is uncomfortable. And we are also on the...read more
When it comes to creating content, nothing is more intimidating than the big, blank, white canvas of an empty page. You have an idea of what you want to say, but how do you start? Follow these tips to create content from scratch: Ask Questions. Start by asking: What...read more
Using surveys accomplishes two things in an email – it entices the subscriber to engage, which aids in delivery of future emails, and it enables you to obtain simple feedback from your audience. We’ve been trying something new lately and have two clients...read more
In our continued Template Talk series we’re focusing on WYSIWYG email templates. These are the templates you find in your email service provider already coded ready for you, eliminating the need of HTML knowledge. While these can make it easy for your team to quickly...read more
Fact: compelling content must be both strategic and creative. Sometimes, okay rarely, one person can deliver both. More often, it takes two or more people working together to make great content come alive. Synchronicity. The best creative content in the world means...read more