Rooted in Email, Loyalty and Marketing
Flourish with permission-based email marketing.
You can make a difference by listening to your audience and responding with relevant content. A targeted combination of data analysis, decisive planning and creative ideas will produce measurable results. Enthusiasts for knowledge and advocates for industry best practices, we’re here to help you branch-out.
The freshest information about email marketing,
content marketing and anything else relevant.
Every day, marketers push out information on social channels with the intention of reaching and engaging their audience. But what makes some messages hit the mark more than others? It turns out there’s a simple formula for writing social media posts. First,...read more
In the email marketing world, there is nothing greater than when an email campaign hits the sweet spot. As a consumer of Lilly Pulitzer clothing, I am aware that they hold a massive final sale in July. What I wasn’t aware of is they do the same thing in January!...read more
In Anne Lamott’s bestselling book Bird by Bird, Some Instructions on Writing and Life she recounts a story of how her brother, aged ten at the time, struggled to complete a report on birds he had put off until the last minute. Her father consoled him by explaining...read more
If you’ve been following RootedELM on Facebook, Twitter or received our email newsletter, you’ve probably noticed our Email Design Tips each Tuesday, and our Content Marketing Tips each Thursday. After talking to our audience, we discovered the bite-size...read more
Some of the best creative comes out during the holidays. In the spirit of the season, our team has pulled together a few emails we’ve admired over the past few weeks. Lisa Wester - Chief Engagement Officer, Content Marketer Right – Patagonia & Below...read more
A visual image can tell a greater tale than looking at a variety of spreadsheets or paragraphs of text. In the case of email marketing, using a dashboard is a good way to notice trends of key performance indicators (KPI’s) such as subscriber growth, engagement...read more
I value RootedELM for creative services and strategy. Their expertise and the resources provided through the blog, online tips and newsletters are valuable in helping me achieve our company’s goals.Elise Hinchman