Rooted in creating outstanding email marketing programs.
Flourish with permission-based email marketing.
As an extension of your internal marketing team, we achieve measurable results through a targeted combination of listening, data collection, analysis, content, email planning, testing and creative ideas. With over 20 years experience in marketing and ten years dedicated to email alone, we partner with companies of all sizes in all types of industries, across the nation.
I value RootedELM for creative services and strategy. Their expertise and the resources provided through the blog, online tips and newsletters are valuable in helping me achieve our company’s goals.Elise Hinchman
The freshest information about email marketing,
content marketing and anything else relevant.
In his thought-provoking book,“The Checklist Manifesto,” Atul Gawande walks through vivid examples of how both the airline industry and the medical field radically reduced errors and improved safety issues by using a simple checklist. Since reading his...read more
I have a confession: pretty much as soon as the last trick-or-treater has left my front porch, I’m ready to turn on the Christmas music. I know, I know…but there’s something about the end of Halloween that signals the kick-off of the holiday season....read more
Halloween is the start of the something great — a time to be someone else, the guilt-free indulgence of extra-yummy treats and fun, colorful decor. To honor this devilish day, I’ve updated this post by pulling together some old and a few new seasonal email...read more
Proactive list management is essential to keep your subscriber interest high and your email campaigns out of the junk box. Campaign Monitor has made it easy to segment your audience based on your business rules and stored data. In this seven-minute video, we walk...read more
You’ll want to enjoy a cup of coffee with this post. The weather may not have turned crisp and cool yet, but it’s officially the first day of Fall so we can’t resist breaking out the pumpkin recipes. There’s always time to bake pumpkin bread,...read more
Content Marketing World is an educational event attended by the leading content marketers in the world. The keynote speakers are the best of the best and have the resumes to show for it, too. This year, I was most looking forward to hearing three speakers in...read more
Lisa and Jason’s excitement for email marketing is contagious. RootedELM provides insight and background information that helps us get up to speed quickly and make the most of the Salesforce Marketing Cloud.Peter Cook