RootedELM – Masters of Email, Loyalty and Marketing

Flourish with permission-based email marketing.

At RootedELM we’re committed to working with clients that want to make a difference by listening to their audience and responding with relevant content.  We do this through a targeted combination of data analysis, decisive planning and creative ideas. Enthusiasts for knowledge and advocates for industry best practices, we’re here to help you branch-out.

To cultivate the seeds that produce measurable results — put down roots with us.


Meet the team

Lisa Wester of RootedELM

Lisa Wester

Customer Engagement Officer

Salesforce Certified Marketing Cloud Email Specialist_RGB

Jason Meeker

Jason Meeker


writer Christina Noll

Christina Noll

Content Marketer

web developer Eva Tucker

Eva Tucker


The Grove

Where we pick the freshest information about email marketing,
social media and anything else that looks delicious.

Tell a Visual Story

A visual image can tell a greater tale than looking at a variety of spreadsheets or paragraphs of text. In the case of email marketing, using a dashboard is a good way to notice trends of key performance indicators (KPI’s) such as subscriber growth, engagement...

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A Good Old Fashioned Thank You

As we near the season of Thanksgiving it’s a beautiful thing to witness the change around us. The leaves are turning, the moon is bright, the chill in the air, the roar of the crowd in the stadium and the taste of pumpkin filled treats everywhere. I’m thankful....

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Ship Shape

One huge takeaway from Content Marketing World 2016 was the concept of slowing down. I especially enjoyed the slide Ann Handley, Chief Content Officer of MarketingProfs and author of Everybody Writes, put up of a tortoise–and not just because of my own little...

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Finding Balance.

“You have to be uncomfortable in order for change to happen” — when I heard my yoga instructor say this last week I was immediately struck by its truth. I am uncomfortable right now. RootedELM, as a whole, is uncomfortable. And we are also on the...

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Blank Space

When it comes to creating content, nothing is more intimidating than the big, blank, white canvas of an empty page. You have an idea of what you want to say, but how do you start? Follow these tips to create content from scratch: Ask Questions. Start by asking: What...

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Ask & Answer in Email

Using surveys accomplishes two things in an email – it entices the subscriber to engage, which aids in delivery of future emails, and it enables you to obtain simple feedback from your audience. We’ve been trying something new lately and have two clients...

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