We love email marketing

Rooted in Email, Loyalty, and Marketing

Flourish with permission-based email marketing.

You can make a difference by listening to your audience and responding with relevant content. A targeted combination of data analysis, decisive planning, and creative ideas will produce measurable results.

With over 20+ years experience in marketing and ten years dedicated to email alone, we partner with companies of all sizes in all types of industries, across the nation. As an extension of your internal marketing department, we achieve measurable results through a targeted combination of listening, data collection, analysis, content marketing, email planning and creative ideas.

Lisa and Jason’s excitement for email marketing is contagious. RootedELM provides insight and background information that helps us get up to speed quickly and make the most of the Salesforce Marketing Cloud. Peter Cook

Director of Interactive Production, Cornett

The Grove

The freshest information about email marketing,
content marketing and anything else relevant.

Taking Content to the next level #CMWorld

Content Marketing World is an educational event attended by the leading content marketers in the world. The keynote speakers are the best of the best and have the resumes to show for it, too. This year, I was most looking forward to hearing three speakers in...

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Ready, Set, Go: Email Marketing Checklist

A 3-minute read: This week is Content Marketing World, and I am ecstatic! Why? It started about 24 months ago. Dealing with changes to our relationship with Salesforce Marketing Cloud and client needs, I was frustrated. In talking with our audience, reading industry...

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5 Steps to Developing Longer Content

We talk a lot about content development as a component of email marketing—subject lines, previews, headlines and calls to action all require creativity and strong writing skills. But what about when you need to provide a longer form of content? Whether you’re...

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Example: Authenticity in Email

Are you looking for a way to be more relatable? Use email to give your audience a “peek behind the curtain” and a more personal view of your company. That was Lexington Podiatry’s goal with their recent delivery of an email campaign titled, “Footnote...

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Emails We Love

Issue 9 July 20, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share...

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I value RootedELM for creative services and strategy. Their expertise and the resources provided through the blog, online tips and newsletters are valuable in helping me achieve our company’s goals. Elise Hinchman

Marketing Director, Lexington Podiatry

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salesforce marketing cloud partner
Litmus
SurveyGizmo
Klipfolio Registered Partner
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