by Christina Noll | Content Marketing, Email Marketing
As a content person, my goal is to write messages that reach out and grab the audience. But because I write them all day long, I am somewhat immune to the charms of my own inbox. That’s why when a subject line and email content make me smile automatically, I...
by Lisa Wester | Content Marketing, Email Marketing
In our quest as B2B marketers to provide the most thorough and relevant content, it can be tempting to include everything but the kitchen sink in an email. But is that really effective? More often than not, your audience will delete or mark an overwhelming email as...
by Christina Noll | Content Marketing
All this talk about creating content is terrific, but unless you have a wealth of information stuck inside your head, eventually the question arises: Where does content come from? There are a few ways you can curate new content and they’re all surprisingly easy:...
by Christina Noll | Content Marketing
When it comes to content, do you know what your audience wants? The number one question to ask yourself is: What will add value to the customers’ experience? What are they seeking? Next, ask yourself where your audience typically goes to find content. Content needs...
