by Christina Noll | Content Marketing, Email Marketing
POP QUIZ: ONE QUESTION What’s the best way to engage your audience and gather information to help define personas so you can personalize future content? The answer is less tricky than you might think. Recently, we’ve noticed several companies using surveys...
by Lisa Wester | Branding, Email Marketing
As email marketers, we put a lot of time and energy into crafting engaging emails that will lead to conversion. We are often so focused on getting the email out — making sure it looks good, has relevant content and renders correctly on all platforms — that we may...
