by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
So you’re ready to expand your email marketing program, but not sure how to create all the content? Below, we offer four steps and five sources to get you thinking. STEP 1 Segment your subscribers into your audience and your customers to draft at least...
by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
Welcome your subscribers again and again. As marketers, we strive to meet our goals as well as achieve the highest engagement and conversion rates we can. On average, a welcome campaign produces 10% greater results than another type of email campaign. Newly opted in...
by Lisa Wester | Email Marketing, Social
In the email marketing world, there is nothing greater than when an email campaign hits the sweet spot. As a consumer of Lilly Pulitzer clothing, I am aware that they hold a massive final sale in July. What I wasn’t aware of is they do the same thing in January!...
by Christina Noll | Branding, Email Marketing
In Anne Lamott’s bestselling book Bird by Bird, Some Instructions on Writing and Life she recounts a story of how her brother, aged ten at the time, struggled to complete a report on birds he had put off until the last minute. Her father consoled him by explaining...
