New Year: New PR Plan

by | Email Marketing

It’s almost time to start making New Year’s resolutions! Personal resolutions are pretty standard: lose weight, save money, read more books…you know the routine. But what about business resolutions? If you don’t already have a Public Relations Plan, we suggest...

Public Relations Basics

by | Content Marketing, Email Marketing

If done right, public relations allows you to reach a large part of your audience without the expense of traditional advertising. Marketers today have the advantage of using social media for immediate access to potential customers. But public relations also includes...

Easy as ABC

by | Email Marketing

Finding inspiration for a terrific email marketing template is as easy as looking in your own inbox. In fact, some of the best business to business (B2B) email ideas could come from business to customer (B2C) examples. That’s how Emily Ashburn with Paladin Engineers...

Responding to social media

by | Content Marketing, Social

These days, effective marketing communications means using social media to engage your audience. And if you’re using social media, such as Facebook and Twitter, correctly, that means the conversation is most definitely two-way. Engagement means listening to what your...