by Christina Noll | Content Marketing
When it comes to creating content, nothing is more intimidating than the big, blank, white canvas of an empty page. You have an idea of what you want to say, but how do you start? Follow these tips to create content from scratch: Ask Questions. Start by asking: What...
by Christina Noll | Content Marketing, Email Marketing, Questions From the Field
Want to ensure your content is engaging and relevant this year? Here are 5 quick tips to help make your email content easy to write and stand out in the inbox: Draft a Keyword Bank The first step is to do your research to identify your main message. What content will...
by Christina Noll | Content Marketing, Email Marketing, Emails We Love
Your subject line and preheader text are the first thing your audience sees and the deciding factor on whether your email is opened or deleted. So, how do you write subject lines and preheader text that make your subscriber want to open? The Subject Line Your subject...
by Christina Noll | Content Marketing, Email Marketing
Sometimes, I snap a pic of my cat doing something really adorable and I make a spur of the moment decision to post it on Facebook. And sometimes, I run across a really great quote and I decide to share it on my personal blog, and Twitter, right in that moment. You...
by Lisa Wester | Content Marketing, Email Marketing
In our quest as B2B marketers to provide the most thorough and relevant content, it can be tempting to include everything but the kitchen sink in an email. But is that really effective? More often than not, your audience will delete or mark an overwhelming email as...
