by Lisa Wester | Branding, Content Marketing, Email Marketing
The internal customer is sometimes overlooked, but in reality should be our most important asset in providing the positive experience our external customer expects. Keeping your employees in the loop, understanding what they need to be successful in their job and...
by Christina Noll | Content Marketing, Email Marketing
POP QUIZ: ONE QUESTION What’s the best way to engage your audience and gather information to help define personas so you can personalize future content? The answer is less tricky than you might think. Recently, we’ve noticed several companies using surveys...
