by Lisa Wester | Branding, Content Marketing, Email Marketing
The internal customer is sometimes overlooked, but in reality should be our most important asset in providing the positive experience our external customer expects. Keeping your employees in the loop, understanding what they need to be successful in their job and...
by Christina Noll | Branding, Content Marketing, Email Marketing, Questions From the Field
As a marketer, you know that you can’t just throw up some amazing graphics and expect people to understand your message. You need words. But which words? How many words? In what order? The answer can be found by asking a professional content writer. I’m a...
by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
In his thought-provoking book,”The Checklist Manifesto,” Atul Gawande walks through vivid examples of how both the airline industry and the medical field radically reduced errors and improved safety issues by using a simple checklist. Since reading his...
by Lisa Wester | Email Marketing, Questions From the Field
Proactive list management is essential to keep your subscriber interest high and your email campaigns out of the junk box. Campaign Monitor has made it easy to segment your audience based on your business rules and stored data. In this seven-minute video, we walk...
by Lisa Wester | Content Marketing, Email Marketing, Questions From the Field
Welcome your subscribers again and again. As marketers, we strive to meet our goals as well as achieve the highest engagement and conversion rates we can. On average, a welcome campaign produces 10% greater results than another type of email campaign. Newly opted in...
