Survey Gizmo | Rooted Elm | Email Marketing https://rootedelm.com Rooted in created outstanding email marketing programs Sun, 30 Apr 2023 02:07:51 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.13 https://rootedelm.com/wp-content/uploads/2015/11/cropped-Rooted_Elm_2c-32x32.jpg Survey Gizmo | Rooted Elm | Email Marketing https://rootedelm.com 32 32 Tell a Visual Story https://rootedelm.com/blog/tell-a-visual-story Fri, 18 Nov 2016 02:06:59 +0000 http://rootedelm.com/?p=3672

A visual image can tell a greater tale than looking at a variety of spreadsheets or paragraphs of text. In the case of email marketing, using a dashboard is a good way to notice trends of key performance indicators (KPI’s) such as subscriber growth, engagement and conversion. Whether it’s growth or decline, pulling your data into a visual can save time in digging for answers or finding a quick solution.

Klipfolio is our data visualization vendor of choice. They have made it easy for our clients to evaluate their email marketing program using Excel-like formulas. We’ve created many custom visualization Klips (as shown to the right and below) as well as used one of their pre-built visualization Klips for many of the integrated data sources they have available.

 

Subscriber Growth image

Pulling the data into a dashboard can be automated or done manually.  Klipfolio, like many dashboard software providers, has a multitude of integration capabilities like the two shown below for Campaign Monitor and Google Analytics. Using SFTP, we’re able to import an automated report from the Salesforce Marketing Cloud. However there are times when a manual import of a data source must take place to complete the story. Refreshing the dashboard depends on the integration of the data source. Each dashboard is interactive, allowing you to hover over for greater detail, drill down or access the raw data source for more insight. Sharing with your fellow team members is easy with a link or PDF or image downloads.

The downfall of a dashboard is that you risk becoming complacent. If you get used to the history, then you may not explore the full story. A dashboard is more than a reporting tool to monitor performance. By adding valuable KPI’s from a single data source or multiple sources, you can build the visualization Klips needed to build a stronger and better email marketing program.

To answer questions or explore dashboard capabilities for your email marketing program, please reach out to Lisa@rootedelm.com.

]]> Ask & Answer in Email https://rootedelm.com/blog/ask-answer-in-email Tue, 16 Aug 2016 14:10:45 +0000 http://rootedelm.com/?p=3225 Using surveys accomplishes two things in an email – it entices the subscriber to engage, which aids in delivery of future emails, and it enables you to obtain simple feedback from your audience. We’ve been trying something new lately and have two clients embedding the first question of a survey directly in the email.

How it works.

SurveyGizmo is our survey tool.  After the subscriber answers the question in the email, they proceed to a landing page with the next question ready to be answered. Alternately they are directed to a closing statement and thank you page.  A little coding takes place on the back end, but answers are recorded within the email service provider making it easy to personalize or segment for a future campaign.

Seems easy right?  It is, but here are few tips to keep in mind:

  • Lead with your most pending question
  • Use a radio button or single image as your embedded answers to the question
  • Set expectations by communicating how long the survey will take
  • Consider accepting partial answers – remember you’re asking your pending question first
  • Follow best practices for survey design

Here are a few examples:

The audience for The College Program consists of high school students involved in searching for the right college.  As this is the start of a new school year, we need to pull out and remove those who have graduated, found their school or no longer find the email relevant.  We’re using the survey as an example to re-engage and figure out where they are in their search process.

CP_Survey_image

A&W® Restaurants is learning more and more about their audience over time by asking single questions in email.  Their audience loves to vote and share their favorite items. We’ve asked questions on topics ranging from Cheese Curds to mobile devices.  The feedback has helped A&W® Restaurants re-engage their audience and discover a need to test mobile coupon redemption.

A&Wbacon_survey

Send a good survey.

To learn more about survey design, the SurveyGizmo blog is a great place to start. Happy surveying.

 

 

]]>