by Lisa Wester | Branding, Content Marketing, Email Marketing
Sometimes it’s hard to tell how we enjoy helping our clients the most— the email content, the design, the development, the audience journey or the metrics and KPI’s of an email campaign. It’s a bonus when you get the tell the story of how it all...
by Lisa Wester | Branding, Content Marketing, Email Marketing
The internal customer is sometimes overlooked, but in reality should be our most important asset in providing the positive experience our external customer expects. Keeping your employees in the loop, understanding what they need to be successful in their job and...
by Lisa Wester | Email Marketing
A visual image can tell a greater tale than looking at a variety of spreadsheets or paragraphs of text. In the case of email marketing, using a dashboard is a good way to notice trends of key performance indicators (KPI’s) such as subscriber growth, engagement...
by Lisa Wester | Branding, Content Marketing, Email Marketing
A&W Restaurants ® has been an American icon since 1919 serving up frosty Root Beer Floats, infamous Coney Dogs and more. This original post from just over a year ago examines their subscriber engagement metrics for their email marketing program over time....
