Email Marketing Campaign | Rooted Elm | Email Marketing https://rootedelm.com Rooted in created outstanding email marketing programs Sun, 30 Apr 2023 02:12:42 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.13 https://rootedelm.com/wp-content/uploads/2015/11/cropped-Rooted_Elm_2c-32x32.jpg Email Marketing Campaign | Rooted Elm | Email Marketing https://rootedelm.com 32 32 Emails We Love https://rootedelm.com/blog/emails-we-love-2017-07-21 https://rootedelm.com/blog/emails-we-love-2017-07-21#comments Fri, 21 Jul 2017 16:31:36 +0000 http://rootedelm.com/?p=5285
Emails We Love

Issue 9
July 20, 2017

With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share it. Watch for our insight here, direct from our own inboxes, and use it to inspire your next campaign.

Jason Meeker

JASON’S PICKS

REI Co-op

SUBJECT
Ready to Get Outside?

Abandoned cart and no purchase transactional emails can be extremely engaging and profitable too. Retailers often make the mistake of making these emails seem a little creepy in nature — no one likes a stalker. REI has taken a less “stalkery” approach to their remarketing emails and crafted them so they aren’t too different from their standard marketing fare. All this while of course keeping everything branded and multiple device friendly. Proof that remarketing emails can be profitable and look good as well.

REI Email

VIEW THE EMAIL SCOPE

Nike

SUBJECT
Nike Air Max for the Littlest Feet⁩⁩

For some time Nike has used a single column mobile friendly approach to their emails and just recently I noticed they’ve made the switch from all images to using webfonts and real text instead. This is great example of how a company that is very protective of their branding can create emails that are in-line with their brand and easy to read for everyone.

I also love the image choice and main title…it actually ended with me purchasing a pair for my niece.

Master & Dynamic Email

VIEW THE EMAIL SCOPE

Christina Noll

CHRISTINA’S PICK

American Girl

SUBJECT
This week’s AGenda: National parks for newbies

Design wise, I really love all the bright colors and I liked how the CTA buttons are translucent as the background in the two top boxes. And, as a content writer, I like how “AGenda” is on brand with the AG overall theme. It’s a perfect name for this newsletter and lends to a nice hashtag should readers choose to share photos of their adventures on social (as prompted in the email).

Zola Registry Email

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Lisa Wester

LISA’S PICKS

Help Scout

Twice a week I receive a beautifully illustrated email from Help Scout. They are colorful, vibrant and unique. In fact, I recommend you read the post featured in the first email example I’ve included, titled Portrait of a Post: Illustrating the Help Scout Blog.

A couple of years ago I subscribed to Help Scout because of a referral that came out of a MarketingProfs course I took on content. Help Scout is a superb example of what a blog should be and how to promote it through email. The blog is written to help the reader think. They offer insight through stories, real life examples, experiences and tips. What I love most about these posts is that they don’t sell. It’s just really good content that drives me to click through on other pages of their website to learn more.

I’ve included two examples here to show the consistency of their emails. The friendly from name is always the author of the post and the subject is the title. For example, Sunett at Help Scout, with the return email address yourfriends@helpscout.com. The informative lead-in paragraph is typically three lines or less with a bold title. This is the only company I’ve seen use this style, but I may test it out myself in our next few emails. Help Scout always includes a clever, friction-free CTA button that intrigues me to convert. For example: “Say Sorry The Right Way” or “Get Inspired.”

SUBJECT
Portrait of a Post: Illustrating the Help Scout Blog

Fodor's Travel Email

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SUBJECT
How to Apologize: 5 Elements of a Successful ‘I’m Sorry’

Fodor's Travel Email

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]]> https://rootedelm.com/blog/emails-we-love-2017-07-21/feed 2 A Campaign to Love https://rootedelm.com/blog/a-campaign-to-love Thu, 14 Feb 2013 14:00:43 +0000 http://rootedelm.com/dev/dev/?p=660 Hyde Park Jewelry can add sparkle to just about any special occasion but Valentine’s Day may be one of our favorites.  We’re in love with how their Valentine’s Day series turned out. We talked to our client Molly Wojcik, Interactive Marketing Director, about Hyde Park’s recent Valentine’s series and the thought process behind her email marketing strategy.

“We take a multi-tiered approach when planning for campaigns leading up to Hallmark holidays,” says Molly. “Our audience is our number one priority, so we strive to keep them top of mind when planning frequency and content.”

Valentine’s Campaign

Valentine’s Day tends to have a much shorter lead-time in terms of messaging (as opposed to Christmas, which builds up for a month or more), so Hyde Park typically begins messaging about 2 weeks out, and tries not to exceed 3 emails per week. “The immediacy and precise timing of email makes it the perfect tool for the gift-giving messaging that we are pushing,” says Molly.

“We take a lot of inspiration from other marketers out there as well, both within and outside our industry. For instance, during the December holiday season, we noticed a trend of category-based emails, so we decided to try this for a Valentine’s Day campaign, focusing on earrings,” says Molly. Using the subject line,  “Make Her Smile from Ear to Ear,” the ad focused on one category and helped take some of the guess work out of gift-giving. Hyde Park saw an immediate reaction after the email send, selling one of the pairs of earrings over the phone within an hour of deployment.

Design

Design of the emails is a collaborative effort. Working with RootedELM, Molly likes to keep the design of the emails clean and simple. “We are a luxury brand, so we never want to compromise our reputation as a fashion-forward, high-end retailer,” she says. “At the same time, we like to add some playful elements into our design concepts, whether it be through the use of clever copywriting, animation techniques or creative use of some of our jewelry imagery (i.e. heart shape using jewelry images).”

heartLeft
heartHead
giftHeart
heartLeft

Sweet Success

Success of the campaign is measured in conversions, including opens, clicks, phone calls and store visits. “Since we have a high entry price-point, many of our clients prefer to shop in-store or over the phone with one of their sales associates that they have worked with in the past – they like the personal contact,” explains Molly. “It’s not an exact science, but just like in the story of the customer calling and ordering the earrings after seeing the email, it’s always a great feeling to see a campaign work – from concept to transaction.”

Molly credits the collaboration with RootedELM for the success of her latest campaigns, which feature design consistency across messaging and implementing best practices for placement of design elements. “We are light years ahead of where we were last year in terms of our email marketing,” she says. “This year, our campaigns have been well-thought out with a purpose in mind, and I believe the execution has been fantastic! I’m thrilled with how far we’ve come in such a short time and I’m excited to keep growing in this area!”

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