by Lisa Wester | Content Marketing, Email Marketing
CMWorld 2018 was all about creating moments that matter: to live in the moment, to share beautiful stories that are relevant and full of meaning and to enjoy the experiences we have been given. I trekked to Cleveland, Ohio once again to learn first hand from my...
by Lisa Wester | Content Marketing
Content Marketing World is an educational event attended by the leading content marketers in the world. The keynote speakers are the best of the best and have the resumes to show for it, too. This year, I was most looking forward to hearing three speakers in...
by Lisa Wester | Content Marketing, Email Marketing
A 3-minute read: This week is Content Marketing World, and I am ecstatic! Why? It started about 24 months ago. Dealing with changes to our relationship with Salesforce Marketing Cloud and client needs, I was frustrated. In talking with our audience, reading industry...
