Rooted in creating outstanding email marketing programs.
RootedELM helps marketers shine at building and sustaining high-quality email marketing programs.
Get the metrics and insight to make smarter decisions. Your subscribers will be happier and more engaged — making your management team ecstatic!
- Unlock 33% of your time to be more productive
- Your email campaigns will be on-brand, look astonishing and render correctly
- Your program will be created and developed with the utmost integrity
I value RootedELM for creative services and strategy. Their expertise and the resources provided through the blog, online tips and newsletters are valuable in helping me achieve our company’s goals.Elise Hinchman
Lisa and Jason’s excitement for email marketing is contagious. RootedELM provides insight and background information that helps us get up to speed quickly and make the most of the Salesforce Marketing Cloud.Peter Cook
The freshest information about email marketing,
content marketing and anything else relevant.
Content Marketing World is an educational event attended by the leading content marketers in the world. The keynote speakers are the best of the best and have the resumes to show for it, too. This year, I was most looking forward to hearing three speakers in...read more
A 3-minute read: This week is Content Marketing World, and I am ecstatic! Why? It started about 24 months ago. Dealing with changes to our relationship with Salesforce Marketing Cloud and client needs, I was frustrated. In talking with our audience, reading industry...read more
We talk a lot about content development as a component of email marketing—subject lines, previews, headlines and calls to action all require creativity and strong writing skills. But what about when you need to provide a longer form of content? Whether you’re...read more
Are you looking for a way to be more relatable? Use email to give your audience a “peek behind the curtain” and a more personal view of your company. That was Lexington Podiatry’s goal with their recent delivery of an email campaign titled, “Footnote...read more
Issue 9 July 20, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share...read more
So you’re ready to expand your email marketing program, but not sure how to create all the content? Below, we offer four steps and five sources to get you thinking. STEP 1 Segment your subscribers into your audience and your customers to draft at least...read more