The Grove Email Marketing BlogWhere we pick the freshest information about email marketing, content marketing and anything else relevant.

Subject Lines That Get Opened

Your subject line and preheader text are the first thing your audience sees and the deciding factor on whether your email is opened or deleted. So, how do you write subject lines and preheader text that make your subscriber want to open? The Subject Line Your subject...

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Building Email Strategies That Last

Recently I joined a group of women from around the country to attend a Women of Email (WoE) meet-up here in St. Louis. I’ve always struggled to precisely explain what an email marketer does or how I became one. It was a relief to know I’m not the only one! One of the...

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Why You Need a Content Writer

As a marketer, you know that you can’t just throw up some amazing graphics and expect people to understand your message. You need words. But which words? How many words? In what order? The answer can be found by asking a professional content writer. I’m a...

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5 Improvements For Your Email Marketing Program

2017 was a banner year for email. Email client creators started acknowledging the need for more standardized support of CSS. Additional industries doubled down on their email marketing as Facebook and others continue to make it increasingly difficult—without ad...

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5 Tips to Make Email Content Easy

Want to ensure your content is engaging and relevant this year? Here are 5 quick tips to help make your email content easy to write and stand out in the inbox: Draft a Keyword Bank The first step is to do your research to identify your main message. What content will...

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5 Incremental Wins With Email Marketing

Being methodical with your email marketing program leads to confidence and an improvement in subscriber engagement, conversion, and overall satisfaction. Break down your email program into small incremental tasks that you can perfect one at a time. One win...

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Improve Your Email Marketing Program with a Checklist

In his thought-provoking book,“The Checklist Manifesto,” Atul Gawande walks through vivid examples of how both the airline industry and the medical field radically reduced errors and improved safety issues by using a simple checklist. Since reading his...

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Take the Hectic Out of Holiday Sends

I have a confession: pretty much as soon as the last trick-or-treater has left my front porch, I’m ready to turn on the Christmas music. I know, I know…but there’s something about the end of Halloween that signals the kick-off of the holiday season....

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Ghoulishly Delightful Seasonal Email

Halloween is the start of the something great — a time to be someone else, the guilt-free indulgence of extra-yummy treats and fun, colorful decor. To honor this devilish day, I’ve updated this post by pulling together some old and a few new seasonal email...

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Multitasking: a recipe for personal development

You’ll want to enjoy a cup of coffee with this post. The weather may not have turned crisp and cool yet, but it’s officially the first day of Fall so we can’t resist breaking out the pumpkin recipes. There’s always time to bake pumpkin bread,...

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Taking Content to the next level #CMWorld

Content Marketing World is an educational event attended by the leading content marketers in the world. The keynote speakers are the best of the best and have the resumes to show for it, too. This year, I was most looking forward to hearing three speakers in...

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Ready, Set, Go: Email Marketing Checklist

A 3-minute read: This week is Content Marketing World, and I am ecstatic! Why? It started about 24 months ago. Dealing with changes to our relationship with Salesforce Marketing Cloud and client needs, I was frustrated. In talking with our audience, reading industry...

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5 Steps to Developing Longer Content

We talk a lot about content development as a component of email marketing—subject lines, previews, headlines and calls to action all require creativity and strong writing skills. But what about when you need to provide a longer form of content? Whether you’re...

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Example: Authenticity in Email

Are you looking for a way to be more relatable? Use email to give your audience a “peek behind the curtain” and a more personal view of your company. That was Lexington Podiatry’s goal with their recent delivery of an email campaign titled, “Footnote...

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Emails We Love

Issue 9 July 20, 2017 With all the emails that end up in your inbox, there are always a few that stand out. Here at RootedELM, we’re email geeks — we admit it. Whether it’s outstanding content, design or development, when we see it, we want to share...

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