Every day, marketers push out information on social channels with the intention of reaching and engaging their audience. But what makes some messages hit the mark more than others? It turns out there’s a simple formula for writing social media posts.

First, provide the relevant information. Example: “Bird by bird, or step by step, intentional email design = better design.”

Add a strong call to action: Example: “See how a template helps:”

Next, include your link to additional information, such as a blog post, article, or web page. Example: “http://rootedelm.com/blog/intentional-email-design”

Tip: use the url shortener in your social media management tool (Buffer, Hootsuite, etc.) to shorten the link and save on valuable character length

Then, add a hashtag to help your audience find and share your post. Example: “#emailmktgdesign”

Finally, add an image.  We use a friendly app called Canva to create the social media images for RootedELM.

Your finished product should look something like this:

Screen Shot 2017-01-31 at 1.52.58 PM

Even if your social media message contains all the necessary elements, it might still get lost in the fray. But ensuring it contains the above elements, along with re-posting to achieve frequency, can help ensure your message is heard.


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