Writing Strong Social

Writing Strong Social

Every day, marketers push out information on social channels with the intention of reaching and engaging their audience. But what makes some messages hit the mark more than others? It turns out there’s a simple formula for writing social media posts. First,...
There’s an app for that

There’s an app for that

If you’ve been following RootedELM on Facebook, Twitter or received our email newsletter, you’ve probably noticed our Email Design Tips each Tuesday, and our Content Marketing Tips each Thursday. After talking to our audience, we discovered the bite-size...
Sorting Through Social Media Channels

Sorting Through Social Media Channels

Which Social Media Channels Are You On? By now, most companies are on Facebook and probably Twitter. But what about those other social media channels? Should you be filtering photos on Instagram? Pinning to boards on Pinterest? Tumbling on Tumblr? Here we’ll provide a...