RootedELM is a team of genuine content, email design, and development experts — each with an energetic devotion to email marketing since 2008.

We love what we do and we’re at our best when collaborating. We care about every element in each email, bringing ideas together and finding better solutions. A big part of that means investing in strong vendors and actively working to achieve certifications to meet your needs.

Whether you’re a corporate marketing team, a business owner or a digital and marketing agency, we work directly with you, keeping your subscribers top of mind.

Your Email Horticulturists:

Lisa Wester

Chief Engagement Officer & Founder
Content Marketing & Client Relations

Jason Meeker

Strategic Partner
Design & Development

Christina Noll

Strategic Partner
Content Development

email marketing certifications

2017 & 2016: Salesforce Certified Marketing Cloud

  • Salesforce Certified Marketing Cloud Consultant
  • Salesforce Certified Marketing Cloud Email Specialist


2017: Content Marketing Institute University

Online Training Curriculum

2015 – 2017: MarketingProfs Pro – Professional Development Solutions

  • Marketing Measurement & Analytics
  • Marketing Writing Bootcamp
  • Content Marketing Crash Course

2011 – 2014: ExactTarget

  • Email 104 Certification – Automation
  • Certified in Mobile Marketing 104
  • Email Certification for Content Creation
  • Email Certification for Data and Subscriber Management
Salesforce Certified Marketing Cloud Consultant
Certified Salesforce Marketing Cloud Email Specialist
Content Marketing Institute University Graduate

RootedELM helped me by listening to my needs, capturing the essence of my brand, and then creating content, personas, a website map, and even helping me with a script for a promotional video. What I am most impressed by is the willingness to provide service beyond what was contracted…RootedELM not only helped design my website but took the time to teach me how to do it myself.

Natalie Trabert, MA

PCC Coach, Consultant, Trainer, The Leader Coach

email marketing conference participants

2016 – 2017: Content Marketing World

2013 – 2017: Litmus The Email Design Conference #TEDC (Boston, San Francisco & London)

2008 – 2015: ExactTarget Connections

email marketing speaking engagements

2015: Litmus – The Email Design Conference #TEDC – Boston & London

  • Email Speed Dating table leader

2014: Litmus – The Email Design Conference #TEDC – Boston

  • Session Speaker – focus on Hyde Park Jewelers & Email Speed Dating table leader

2012: ExactTarget Connections Conference

  • Panel Speaker Data & Targeting – Introduction to Profiles & Segmentation
  • Panel Speaker – Hospitality Industry Breakout

email design honors and awards

2013: ExactTarget Power of ONE Award Finalist Design Category – Hyde Park Jewelers

2010: Subscribers’ Rule Nominee –  Bluegrass Hospitality Group Colloquy

2012 & 2010: Finalist for Loyalty Innovation in Travel/Hospitality Award – Bluegrass Hospitality Group